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what is a speaker sheet

- December 6, 2020 -

Just like looking at reviews when you try a new product, event planners want to hear from your clients. So if you haven’t heard of a speaker one sheet, this is a single or double sided document. If you’re emailing an event planner, for example, your one sheet is an easy way for them to see everything they need to know in a single glance. Nowadays, a speaker one sheet is first an exercise in strategic thinking (so you get the right things in it) and then creative distribution so the right people see it. Speaker one-sheets are often visual and creative – so have fun and include elements that represent you. Dr. Marcia Ledford, Esq. Conclude with testimonials from noteworthy clients. As a public speaker on the rise, your One Page Speaker Sheet showcases your signature speech to INSPIRE the event planner to book you for their event. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. You may use one photo on the sheet but at the very least, a good headshot will stand out in the top third of the page. We are at a defining moment in our time. All of these can be answered as a part of your biography. Layout your speaker one sheet so that it helps guide the person through it, and it doesn’t look too crowded. Lastly, make sure your contact information and headshot are included. That’s why, in this quick guide, we’re going to break down the key elements to a stellar speaker one sheet. In light of this, mentioning these in a quick bulleted list is a quick way to hook their attention without taking up too much space in your speaker one sheet design. What is a Speaker Sheet and what's it for? Some people may not take the extra action to visit your website, and you don’t want to lose that business. #5 Speaker Credibility. Explain how your clients will benefit from hiring you. There is a lot more to professional speaking than having a Speaker One Sheet, but it is an essential piece in the puzzle. I have been told by event planners that they often print out all the shortlisted speakers’ One Sheets and lay them out on the table when making their selections. Below is the front page. One of our close friends at SpeakerFlow, Dawwna St. Louis, is a perfect example of this. A speaker sheet is customized for you and we offer three types that will delvier exactly what people are looking for to book you! This includes awards in higher education, speaking certifications, or honors within your focus industry. The aim of political theology is not to establish a supreme religion. Explaining the ways in which you leave audiences feeling happier and more motivated is just as important as the good work they do because of it. If you’re just getting started in professional speaking, one of the most important pieces of marketing collateral you will need is a speaker sheet. With a speaker one sheet! From half-day to two-days immersive, this customised workshop is an ideal way to kick start your business storytelling strategy and get the whole team telling stories. Your speaker one-sheet should answer these 7 questions that decision-makers would ask you at a first meeting, in addition to showcasing your personality Example: The Speaker One Sheet Template will be used to market a particular speaker to the panel and sponsors who will be organizing a speaking conference. Have a downloadable speaker one-sheet that has the same information above, but listed on one sheet that event planners can print off (don’t forget contact information!). Here are a few of the one-sheets our team has created. 3. Your Speaker One Sheet is your ultimate piece of marketing collateral to help promote your brand and allow others to see what you have to offer at a glance. A great way to show more of what you offer to your potential clients is to link your social media accounts. EPISODE RESOURCES. Event planners have tight deadlines and work hard in putting together a successful conference. If you do, you are likely to be overlooked. Finally, I’ve mentioned testimonials a few times, and I feel like this is a no-brainer. Storytelling for Leaders Interactive Workshops. Win win! Some speakers may choose to have a Speaker One Sheet for each of their topics. That way, you can spend more time showing event planners why you’re awesome and less time having to explain it. From your website to your social media profiles, each piece in your marketing strategy plays a role in gaining attention for you and your brand. 6. To see more, go to our speaker one-sheet portfolio page. Here are some examples that include relevant information and compelling and eye-catching content and design. Do you work primarily in education or corporate settings? The questions are endless and the scenarios are vast. 10 Motivational Speech Examples To Inspire You Today, 7 Tips for Choosing The Right Speakers Association. Home > Blog > Sales > 6 Secrets For Creating A Killer Speaker One Sheet, Within the speaking industry, there are countless ways to marketing your speaking services to event planners. Your Speaker One Sheet is your ultimate piece of marketing collateral to help promote your brand and allow others to see what you have to offer at a glance. Speaker One-Sheet The Rev. However, your one sheet, because of it’s short length and design, is still essential for a virtual business. Narrow down past clients who sang your praises and include a quote from them on your one sheet, to let them do the selling for you. Speaker one sheets are a great way to let potential clients know what you do so that they can hire you for the next speaking engagement. 5. On your speaker one sheet, you also want to include your speaker bio.Remember, a short bio is essential to highlight your expertise, and it is short because your speaker one sheet is a one-page document. As with the majority of sales, you can talk until you’re blue in the face about your pricing packages or experience. In an article I wrote recently I share four key areas that you will need to work on if you want to become a professional speaker. When done well, a speaker one sheet can be an easy, simple way to close a sale without being pushy. She has coached thousands of leaders across a range of industries, including resources, banking, finance, engineering, retail and sales as well as not-for-profit and community associations. For more information, check out our privacy policy. Save my name, email, and website in this browser for the next time I comment. On her speaker one sheet, adding one of these testimonials directly shows how killer her performance was. Business Storytelling Coaching – together we can get started to create your suite of stories. Now, as the speaking industry joins the wave of businesses entering the digital world, many speakers no longer see the need for a printed speaker one sheet. In other words, your one sheet is a brief resume for your speaking experience. A Speaker One Sheet is the sheet designed specifically to help event planners and conference organizers decide if you’re their person. In other words, your one sheet is a brief resume for your speaking experience. You may include their title and company they work at. We'll assume you're okay with this, but if not, no hard feelings - simply, opt-out below. Read More, Hit Your Revenue Goals Every Year With Our FREE Speaker Revenue Calculator. Offering these products or services as an add-on gives event planners an easy way to ensure the audience benefits from your training after the event ends. Your email address will not be published. It’s an evaluation of the program itself, including the planning process. They’ll also see that your presentations are tailored to their industry (so they should hire you immediately). We’ve covered the questions “What qualifies you to educate me and my audience?” and “Why is your ideal audience?” Now, it’s time for the most important piece: explaining the benefits of hiring you. © 2020 All rights reserved | Sitemap | Privacy Policy | Website Terms of Service | Terms of Use | SF University Terms of Service | SpeakerFlow CRM Terms of Service, Hey there! If you’re just getting started in professional speaking, one of the most important pieces of marketing collateral you will need is a speaker sheet. Avid listener Hector asked the question that is the focus of this show: he wants to know what a speaker one sheet is and if he needs one. The companion document to the speaker one sheet is the PR kit. Initially, we mentioned this because it clarifies that women in corporate roles are your primary audience. A creatively designed downloadable PDF that includes at-a-glance, information to help event planners make their choice. Reserve your spot for Speaker Lab Live! Do you inspire, empower, encourage those you speak to? This is a simple document that can be given to those who would book you to speak at an event, and also available for download from your website. For example, if you have a badge for getting your CSP (Certified Speaking Professional) or one for being inducted into the Council of Peers Award for Excellence (CPAE) Speaker Hall of Fame, you should definitely include them in your one sheet design. The first essential element for a good speaker one sheet is your credentials. … From your website to your social media profiles, each piece in your marketing strategy… 044. Essentially, according to speaker and branding expert Karen Saunders, there are a few key questions that your one sheet should answer. According to leading public speaking expert, Nick Morgan a speaker one sheet is a useful evaluation tool. In part, you can answer this through testimonials (I promise I’m going to talk about those next). Creating your Speaker One-Sheet pulls your speaker strategy together all in one place. Your email address will not be published. Lisa Evans helps leaders and entrepreneurs to craft compelling business stories and become exceptional speakers. And that’s completely fair! It’s also useful in that it mentions “Empowering”. For all other types of cookies we need your permission. However, you could also include something simple in your bio, like the following: “[Your Name] uses [his/her] more than 20 years experience in corporate New York to empower women in today’s fast-paced companies to advocate for themselves and promote gender equality.” A header could be even shorter and to the point, such as “Empowering Women in Corporate America to Take Charge”. from The Speaker Lab on Podchaser, aired Saturday, 16th April 2016. There is no need for them, as event planners are not as impressed by the fact that you were on Fox News or the cover of the Huffington Post magazine. Marketing cookies are used to track visitors across websites. However, your conversation with an event planner ultimately comes down to how you can help them. To hear the answer to Hector’s question sit right there and hit the play button on episode 44 of The Speaker Lab! For example, let’s look back at our “Empowering Women in Corporate America to Take Charge” headline for a second. Outlining an increase in productivity or income for past clients you worked with is an easy way to demonstrate your positive impact. Analytics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. Explain how the audience will benefit from your presentation. The PR kit is often 4-6 pages and can also be called Speaker Pack, or Speaker Media Kit or Info Pack. Next, after explaining why you are qualified, make it clear who exactly you’re qualified to speak to. Speaking of the audience, the next piece of the speaker one sheet puzzle is the audience! You may have several speaking topics and it is best not to overcrowd the sheet. Ensure your contact information is clear and easy to find and consider the use of hyperlinks to take people directly to your email or website. It’s also provided a great deal of visibility to digitally-savvy speakers who might not have been noticed otherwise. It is basically a Fact Sheet Template. Heads up - we use cookies to serve you the most relevant information on our website. We’re committed to your privacy. Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. Whether you have a hidden story of your feet, or you want to nail your next presentation, I can help you. Let’s say that you meet someone who could hire you for your expertise and services. Include samples of what others said about your talks. It is not intended to include every detail, but enough for the selection committee or decision maker to place your sheet in the ‘maybe’ pile, and call or email to have a conversation with you. A minimum of three sessions is recommended 1:1 in person or virtually via Zoom. #4 Speaker Bio. Regularly update your sheet to make sure it stays relevant and serves the purpose of helping you showcase at a glance what you offer. A Speaker One Sheet is a downloadable PDF that is designed to help event planners and conference organisers to find you. You may even include your speaker introduction and preferences for AV equipment. Lisa is a certified speaker coach, TEDx speaker coach, four times author, NLP practitioner, graphic recorder and visual storyteller, and improvisational actor. In a nutshell, what is your area of expertise? SpeakerFlow uses the information you provide to us to contact you about our relevant content, products, services, and promotional offers. Contact information, and. Within the speaking industry, there are countless ways to marketing your speaking services to event planners. To sum it up, this sheet is a speaker’s professional resume. Don’t make it difficult for them by having your talk topics and other essential information buried deep on your website. An updated headshot. Be sure it is sophisticated and complete. A Speaker Sheet or Speaker One Sheet delivers information about a person’s speaking abilities and the value delivered to the audience in an effort to get booked for speaking engagements. It is a one page resume you can say or your calling card that represents you. Don’t be fooled by the name! You can hire a designer, or if you have a flair for layout and time to create (I create mine with Canva) then do your own. Many speaker one-sheets are multiple pages. Providing you have quality content on social media this will give people more of a feel for your brand. Your one-sheet design is a reflection of you and your business. Motivational speaker Pegine Echevarria of Team Pegine Inc., Ponte Vedra Beach, FL, suggests that meeting planners tally results in a report called an After Action Report. Depending on the audience, you will need to incorporate the right details. What IS a Speaker One Sheet? I'm a regular speaker and some of my talks are successful; here is a list of hints and tricks; the list is far from being complete; stay tuned. Thank you for joining us on episode 44 of The Speaker Lab, so glad you're here! This site uses different types of cookies. Cookies are small text files that can be used by websites to make a user's experience more efficient. This is especially true for big-name clients in your focus industry. Speaker bureaus and agencies use speaker sheets to promote clients. Some speakers create extensive speaker sheets with dynamic brand imagery and have four or even six pages. After all, not every speaker gets a gig with one of the largest tech companies in the world. You want to start or continue speaking professionally, but often times you don’t know where to begin or what to charge for your next gig. Ideally, as a speaker, people want to see a quality video (various lengths) of you speaking to an audience, so a link to your YouTube site is good to include. Consider hiring a professional graphic designer to create this important marketing tool. Or what I have done with mine is to provide a click here for more option to take the reader to the full description of the talk. Many speakers also opt for a call-to-action in large text, too, such as “Call 1-800-588-2300 to book John for your next event!” This can be helpful, as it saves the event planner the time of deciding whether they should email or call you. Executive Speaker Coaching – if you have an upcoming guest speaking opportunity, funding pitch, conference talk or you want to be an outstanding speaker, we can work together on your technique. Depending on who you talk to, there are countless tips and tricks for a perfect one sheet. Plus, their sales reps can use it to sell for you, when you join the bureau’s roster. Use a professional, high-resolution headshot and (if available) include other less formal, high-resolution photos of you in action or which highlight your personality. Click here for Google images. Avid listener Hector asked the question that is the focus of this show: he wants to know what a speaker one sheet is… Ep. Click below for a free checklist of these six speaker one sheet tips and tricks as well as three free examples! How are they going to learn from your presentation? Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. Helping thought-leaders build better businesses through technology, strategy, and community. What good is going to the work of showing your talents and past clients if the reader can’t reach you? The Speaker Sheet contains much of the same information as the media sheet, except for all the media-based items. This is a simple document that can be given to those who would book you to speak at an event, and also … Include a brief and compelling statement or simple list stated what value people will get out of attending your session. If using multiple images you may like to include an action shot of you speaking on stage, or images of any books you have authored. The distribution comes in many forms including hardcopy, PDF or even as an image with a link back to a webpage. Jayne Latz: Corporate and classy one sheet design for speaker Jayne Latz Lee Tkachuk: You can feel the energy captured in this speaker one sheet design John Terhune: visual branding is essential in your one sheet design, as displayed here on John's speaker one sheet Ryan Gilliam: Below we have a great example of having a custom created one sheet template. 4. You can include comments, evaluations or quotes from others. Storytelling for Leaders Interactive Workshops – I can come to you, or we can host a workshop offsite for your team. If you are new to speaking, create a simple one-page Speaker One Sheet. Usually a PDF document that you will often email to clients or prospective clients basically encompasses everything about you in those single or double sided piece of paper. Depending on whether you’re using one side of the page or both sides, one of these options may be more appropriate. Here’s Why. Keynote/Guest Speaking at your next conference or event – I have several topics to choose from ranging from a 30-minute talk up to a 90-minute interactive session. If you’re just getting started in professional speaking, one of the most important pieces of marketing collateral you will need is a speaker sheet. Knowing this, if you’re unsure if yours is up to date or if you don’t have one at all, this is the blog for you. 9 – Technology Is A Lot Simpler Than You Think. What about their work or personal life will be improved after working with you? Some people just aren’t like that! Include a tagline or positioning statement in your Speaker One Sheet, that allows people to know right away what you offer. What is a Speaker One Sheet? Content & Graphic Design Manager - Follow us on social media to stay in the flow! A speaker one sheet, otherwise known as a “speaker sheet” or “one-pager,” is a one page document (one or two-sided) explaining who you are, what you speak about, and why the event planner reading it should hire you. Often times, you are at an event or you’re out-and-about and just happen to meet someone who asks … That said, one piece of speaking collateral that spans the divide between print and digital is your speaker one sheet. As explained by Professional Speaker and Coach, Brian Thomas, "A speaker sheet is a PDF document that is extremely valuable in providing a potential client a quick snapshot of your mission, your brand, and your message."

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